NOT GETTING ENOUGH LEADS FOR YOUR HOME IMPROVEMENT BUSINESS?

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SEO services for home improvement contractors

The days of phone books are over. Depending on the industry, up to 96% of people start looking for service providers online when it comes time for a home improvement project.

Search engines are the logical first place to start.

Google is by far the most important search engine. Many people have used Bing, Yahoo, or DuckDuckGo, but Google’s percentage of market share is

0

What shows up when somebody searches for your business on Google?

What is SEO?

SEO is the process of making adjustments to a business’ online presence so that they get more visibility from users of search engines.

This higher visibility comes from higher rankings and results in more traffic, more inquiries, and more sales.

SEO involves accommodating the online presence by adjusting the ranking factors that search engines use to figure out which will be the most beneficial result to show its users.

In the video above, Google staff member Matt Cutts explains how search engines work and gives an overview of how Google determines which pages are the best to display for any given search query. In the video, Matt Cutts refers to “200 questions” which is one way of thinking about the SEO ranking factors that search engines use to categorize your website and figure out which page is the best to show for a keyword.

These SEO ranking factors are broadly broken up into these two categories:

  • On-Page SEO - Adjustments made to the website itself
  • Off-Page SEO - Adjustments made to other web properties (ie. Facebook, Yelp, other industry websites)
On-Page SEO factors are related to website structure using information architecture (organizing information in a logical way that both users and search engines will understand),  content, page structure, page speed (faster websites will rank higher, all else being equal), keyword distribution, and more.

Off-Page SEO factors include what other websites say about your business (directory websites such as houzz.com and yelp.com or other websites that list your contact information are great examples), as well as the quantity, the quality, and especially the relevance of websites that have posted links to your website.

SEO is 71% more lucrative
than social media marketing.

  • Social Media is where people spend their down time.
  • Social Media advertising is an interruption to someone's day when they want to see pictures of their nephews and nieces (and cat videos).
  • Google offers people a solution when they have a problem.
  • Google is where people go when they're ready to buy.

You should be there when
they're ready to buy, too.

My SEO Results - Case Study

A remodeling company based on the west coast of the US had a dated-looking site but it was ranking quite well and driving leads. After a website redesign to give a new professional aesthetic to the online presence of the business, a new website was launched at the beginning of May 2018.

This client specializes in kitchen and bathroom remodeling projects. We chose keywords relating to their primary services and focused them in their main suburb and the surrounding areas where they wanted a more prominent presence.

Here are the organic results tracked from May 2018 to May 2019, with an increase of over 1,000 positions (tracking 40 relevant keywords).

In the above graphs you can see the total ranking change (line graph) and then the number of keywords in each positions. The dark green represents rankings from positions 1-3, the lighter green represents positions 4-10, and so on. From the beginning their website had mostly rankings from 11 or worse (11 is on the second page of search results, which is the best place to hide a body, because nobody ever looks there!). 

As the keyword list grew and we got higher and higher rankings, more of them slipped into the dark green (positions 1-3) area. This is really what we were looking for. In the last four months or so, lots of their keywords moved up in rankings as well, from the lower positions 31-50 to 11-20, and then finally from 11-20 to 4-10. While not nearly as valuable as the keywords in position 1-3 from a visibility and traffic standpoint, we’re happy to get more real estate on page 1, the top 10 organic results on a search result page.

Below you can see the local results (maps pack and Google My Business listing) tracked from May 2018 to May 2019, with an increase of over 280 positions (tracking 40 relevant keywords).

The client is very pleased with these results, needless to say! They’ve been keeping busy with a steady flow of leads generated from their website, which they’ve successfully combined with other marketing channels, such as in-person seminars and local event sponsorships.

DO YOU WANT THE SAME RESULTS FOR YOUR HOME IMPROVEMENT BUSINESS?

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My SEO Services

Local SEO

Your potential clients will be calling you regularly once your website is ranking near the top of the search results for your service area.

SEO Audits

SEO audits are the best way to get a handle on your current website situation- it’s a deep dive into underlying issues that may be limiting your performance and finding out what areas of opportunity are available.

Keyword Research

Keywordary research i step of any SEO campaign- it’s how we find out what keywords are the highest value, which keywords will bring us website visitors that are ready to buy.

Competitor Analysis

Looking at the highest-ranked competitors in your industry and finding out what they’re doing to achieve their results is an insightful way of looking at what Google is rewarding.

Analytics and Reporting

Figuring out what to measure and how is one of the big challenges of both print and digital advertising. We’ll track your SEO results for you.

Responsive Web Design

These days, half of all web traffic is on a mobile phone. We ensure your website is designed and optimized for phones and tablets & works well on any device.

My Other Services

Website Maintenance

Keeping your website tuned up and performing at its best requires updating plugins and theme files, so that the site speed doesn’t decrease. When there are incompatibility issues, I fix them.

Security

Blocking hackers and protecting your site from malware is a 24/7 job. I have the tools and expertise to do it right.

Backups

Redundant backup systems ensure you have a recent version of your site on hand at all times, so you know that you can quickly get back up and running if your site goes down.